Ensuring a Sustainable Future for the Jewelry Industry

Mr. Nguyễn Văn Dưng believes that achieving Vietnam's ambition of becoming a regional center for high-quality jewelry manufacturing and exports will require additional measures, particularly regarding access to raw materials.

In reality, Vietnam's gold jewelry market experienced continuous decline between 2023 and 2025, with consumption falling by an average of 15% annually. Many jewelry stores were forced to close, causing sales staff and production workers to lose jobs or switch industries.

One major cause of the downturn has been the shortage of raw materials. Manufacturing enterprises have struggled to maintain operations and therefore hesitate to make substantial investments, causing Vietnam to miss opportunities to strengthen its competitive advantages.

Meanwhile, neighboring countries such as Thailand and Indonesia have become leading jewelry exporters despite possessing comparable—or in some areas even lower—levels of expertise.

According to Mr. Dưng, the root cause lies in Vietnam's practice of managing jewelry and fine-art gold together with investment gold bars.

He therefore recommends treating jewelry and fine-art gold products as consumer goods in line with international practices, while investment gold bars should remain under central bank supervision. This approach would allow Vietnam to develop the jewelry sector as a strategic industrial industry.

Countries with highly developed jewelry industries, such as China, Thailand, and Indonesia, manage the sector as part of their consumer manufacturing industries and provide detailed support policies, including specialized industrial zones and integrated value-chain development programs.

"Managing Vietnam's jewelry industry as an industrial sector would both preserve and develop a traditional handicraft with strong national identity and help position Vietnam as a leading exporter of jewelry and fine-art gold products worldwide," Mr. Dưng emphasized.


Removing Payment Barriers in Gold Transactions

The draft amendment to Decree 24 also introduces a provision requiring all gold purchase and sale transactions worth VND 20 million or more per day to be conducted through non-cash payment methods.

This amendment addresses difficulties associated with previous regulations requiring transactions to be made through payment accounts held by customers and gold-trading enterprises at commercial banks or foreign bank branches.

The revised regulation would allow customers to use various non-cash payment methods, making it easier for consumers—including foreign tourists—to purchase gold and jewelry products.

Additionally, the draft specifies that the use of credit cards or other credit-based payment instruments for purchasing gold bars must comply with existing regulations governing lending and credit activities.

Thanh Xuân